I’m sure everyone will remember the extremely successful Old Spice advertisements that went viral last year, catapulting actor Isiah Mustapha into popular knowledge, especially after an innovative stretch of live-vblogging on youtube in response to requests.
That said, in possibly the worst business decision of 2010, Old Spice did not capitalise on their worldwide fame and did not expand their product lines outside the US. Today I found out that they are still making videos based around the same premise. This was hilarious last year, but I feel like the humour has become stale and the moment is over. Old Spice, you missed your window.