Old Spice need some new ideas

I’m sure everyone will remember the extremely successful Old Spice advertisements that went viral last year, catapulting actor Isiah Mustapha into popular knowledge, especially after an innovative stretch of live-vblogging on youtube in response to requests.

That said, in possibly the worst business decision of 2010, Old Spice did not capitalise on their worldwide fame and did not expand their product lines outside the US. Today I found out that they are still making videos based around the same premise. This was hilarious last year, but I feel like the humour has become stale and the moment is over. Old Spice, you missed your window.

Advertisements

, , , , , ,

  1. Leave a comment

Have any thoughts on this? Put them here!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: