The Business/Media section of today’s Australian had a special cover page dedicated to heralding the next step in television through IPTV (that’s “Internet protocol television”).
FOR more than half a century the humble television has commanded the attention of millions of families around the world. Yet despite our inextricable attachment to the box, the complaint that “there’s nothing on TV” has persisted for just as long.
The days of those complaints and the one-way nature of the television are numbered as the ubiquity of high-speed internet access ushers in a new era of a more connected broadcast medium through the adoption of IPTV, or internet protocol television, a technology that streams television and video services via the internet direct to your computer, TV or game console.
This all sounds great, but should hardly be coming as a newsflash to… well… anybody. The beginning of the last decade saw the music industry almost collapse as file-sharing technology and increased download speeds made it possible to share and download music across the globe for free.
Yet it was still somehow a shock when the exact same thing happened to the TV and movie industries. Somehow, during the whole experience that the music industry went through, it did not seem to register that they may need to start re-thinking their distribution models.
In fact, it seems like they still haven’t done that.
The (pretty mediocre) interactive guide that The Australian put together is far too generous to the existing TV providers, aside from the ABC, who are genuinely embracing technology in an effective way. As for Foxtel:
By far the most comprehensive offering but also the most expensive. It will be interesting to see how Foxtel heads off the likes of FetchTV, Optus MeTV and Quickflixs who are increasingly making inroads on their territory.
Well, they got one thing right, Foxtel are the most expensive. Most comprehensive though? Not quite. Here’s the biggest problem that none of the coverage recognised: the most comprehensive offering is the entire Internet.
The reality is that anyone with a computer and a half-decent broadband connection (the best kind available in Australia, unless you have the NBN, in which case you can add “exorbitantly expensive connection”) can watch almost any TV show or movie that has ever been made in HD whenever they feel like it and for free.
There is no reason to subscribe to the overpriced Foxtel monopoly when there is a better service being provided free-of-charge. Meanwhile, Foxtel has added the ability to record shows on IQ, as well as some pay-per-view movies and a piss-poor catalogue of online downloads, all of which barely amount to any effort to compete with online services.
The main issues are still there:
- Aside from the extremely limited “Foxtel downloads”, customers are confined to the single TV that is connected to the giant Foxtel set-top box through a wall outlet.
- Customers are completely restricted by what Foxtel thinks they should be watching at any time, unless they have recorded a series as it airs onto a very limited hard drive or they want to pay extra on top of their $100 per month subscription for a pay-per-view movie.
In other words, Foxtel are charging more money for a worse technology.
No company is in Australia is yet providing the business model that would work: a subscription-based service allowing a certain number of hours of viewing depending on your package and providing as comprehensive a library of on-demand viewing as possible. For anything besides live TV, there is simply no reason for a distributor to dictate when their customers can and cannot watch a particular show.
If Foxtel in particular does not start updating its product soon, it will be gone in a matter of years. The industry as a whole needs to seriously wise-up before it gets defeated by progress.