A couple of weeks ago, I posted about the Inquiry into the news media by Justice Raymond Finkelstein that is making waves in Australia. In the time that I have been reading it, everyone in the media has come out against it. And I mean everyone — from Andrew Bolt to the Green Left Weekly.

Many of these criticisms (including both Bolt and the GLW) stem from the claim that Finkelstein advocates imposing regulation on any blog with more than 15,000 hits per year. For some perspective, this blog received about 19,000 unique views in the last year (most of which would represent multiple “hits”) and that includes a good four-month period in which I was barely posting.

Other people to raise this as an issue include Liberal MP Sophie Mirabella, Institute for Public Affairs researcher Chris Berg, Sydney Institute head Gerard Henderson, influential political blogger Andrew Landeryou of VexNews and ABC’s Media Watch. Some even quoted the actual line in context, which I find absolutely baffling. Take a look here, pay attention to the sentence that comes after the one with the number “15,000” — which I have conveniently bolded for you:

If a publisher distributes more than 3000 copies of print per issue or a news internet site has a minimum of 15 000 hits per annum it should be subject to the jurisdiction of the News Media Council, but not otherwise. These numbers are arbitrary, but a line must be drawn somewhere.

I feel like I may need to draw your attention a little more, given how many people seem to have missed this, so here goes:


That means he is not recommending the number of 15,000 hits per day. 15,000 was just a random number that he made up.

There is no possible explanation for this except that one person skimming the report noticed the number and then everyone else in the media saw that somewhere and decided to make a huge deal about it without actually bothering to read the report. Ironically, this is exactly the kind of low journalistic standards that Finkelstein identifies as a problem in a report that  has been — unsurprisingly — blown completely out of proportion. I guess the press don’t have the attention-span to read through 334 pages anymore.

What is particularly ironic is that Media Watch also made the same error — aren’t they supposed to be the ones picking things like this up?

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